REISS continues to embrace every moment with a vibrance for life as it travels to Nice, France, for the newest phase of its summer 2022 campaign. REISS chooses Harry Gozzett to lead its advertisement on the French Riviera. The model returns to the company after appearing in an outing for its Signatures collection.
REISS Summer 2022 Campaign: Nice, France
REISS dresses for the occasion by drawing inspiration from French culture and the Mediterranean atmosphere. The emphasis is on chic flair as REISS arrives in Nice for its summer 2022 campaign. Harry Gozzett is the brand’s leading man, looking dashing in dapper suits and other smart pieces. “Not every occasion calls for head-to-toe tailoring,” REISS menswear director Alex Field explains. “Our customers are building their outfits from pieces he can wear casually afterwards.”
With its summer 2022 campaign, REISS pays homage to the 1955 Alfred Hitchcock thriller “To Catch a Thief.” A Hitchcock-esque cinematography vibe, according to the label, informs a modern traveler’s hunger for adventure. With neutral tones, linen shirts, lightweight cotton pants, and other holiday staples, REISS’s occasion clothing collection is ideal for the French excursion, wearing a summer knit.