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Prada’s Up for Auction with Fall ’20 Campaign

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Jonas Glöer photographed by Daniel Arnold before Prada's fall-winter 2020 show.
Jonas Glöer photographed by Daniel Arnold before Prada’s fall-winter 2020 show.

Prada’s fall-winter 2020 campaign promotes the fashion house’s new collaboration with Sotheby’s. The luxury label will be hosting an online auction, which features catwalk looks, as well as show artifacts like show invitations and runway decor.  The proceeds will benefit UNESCO’s global educational projects for those in need. An early look at the items up for auction takes the spotlight, courtesy of backstage images by Daniel Arnold, Phil Meech, and Kevin Tachman. Styled by Olivier Rizzo, models Jonas Glöer, Daan Duez, Bangali Drammeh, and Marvin Kivisalu don covetable Prada menswear.

Related: Past & Future Converge for Prada Fall ’20 Collection

Prada Fall/Winter 2020 Men’s Campaign

Black and yellow Techno sneakers from Prada's fall-winter 2020 collection.
Black and yellow Techno sneakers from Prada’s fall-winter 2020 collection.
Daan Duez dons a fall-winter 2020 look from Prada's menswear collection.
Daan Duez dons a fall-winter 2020 look from Prada’s menswear collection.
Bangali Drammeh models a wool jacket, vest, shirt, and tie from Prada's fall-winter 2020 collection.
Bangali Drammeh models a wool jacket, vest, shirt, and tie from Prada’s fall-winter 2020 collection.
Marvin Kivisalu stands out in a red coat from Prada's fall-winter 2020 collection.
Marvin Kivisalu stands out in a red coat from Prada’s fall-winter 2020 collection.