Jaeger-LeCoultre finds its leading man in Robert Pattinson, naming the British actor its newest Global Ambassador. The partnership debuts with Pattinson wearing the Master Control Chronometre Perpetual Calendar, its blue-gray dial and steel bracelet standing out against relaxed charcoal separates. The campaign features the actor in a studio environment, surrounded by lights, printed material, and mirrors, giving the images the feeling of creative work in progress.
Pattinson’s casting brings a particular character to Jaeger-LeCoultre. His career has long moved between major productions and more idiosyncratic choices, making him a natural fit for a watchmaker emphasizing craft and individual perspective.
“Wearing a Jaeger-LeCoultre timepiece reveals attention to detail and an awareness that through attention, imagination, and work, you can create something meaningfully timeless,” Pattinson says. The sentiment finds its visual counterpart in the campaign, where one of watchmaking’s great complications is considered an object meant to become an extension of the man wearing it.
Robert Pattinson for Jaeger-LeCoultre
