H&M Atelier Rethinks Tailoring for Fall 2026

Pierrick Grégoire fronts a sharp study in exaggerated proportions, high waists, and unexpected details.

The Fashionisto

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Published September 25, 2026

Pierrick Grégoire in a leather blazer, buttoned shirt, and striped trousers in front of a red wall
Pierrick Grégoire dons a leather blazer with a shirt and trousers from the H&M Atelier fall-winter 2026 collection. Photo: H&M

H&M Atelier approaches tailoring as an open canvas for fall-winter 2026. Fronted by Pierrick Grégoire, the campaign presents sharp silhouettes inspired by the 1980s and ’90s. Exaggerated shoulders meet elongated jackets and high-waisted trousers, with proportions that shift in volume.

A gray suit jacket cinched with a belt best illustrates the season’s ambition, reshaping classic proportions with a single decisive gesture. Elsewhere, contrast-stitched shirting, oversized ties, tactile outerwear, and bonded leather reinforce a modern perspective. H&M Atelier delivers a chic fall outing where the excitement comes directly from cut and detail.

H&M Atelier Fall/Winter 2026

Pierrick Grégoire in a belted long-line suit jacket worn without a shirt, holding a large leather bag
Pierrick Grégoire goes shirtless under a long-line suit jacket, a slouchy leather bag in hand, for H&M Atelier’s fall-winter 2026 campaign. Photo: H&M
Pierrick Grégoire in a western shirt with contrast topstitching, a sleek tie with two tie bars, and a leather belt over herringbone trousers
Pierrick Grégoire wears a western-yoke shirt with bold topstitching, a sleek tie, and twin tie bars for H&M Atelier fall-winter 2026. Photo: H&M
Pierrick Grégoire in a textured wool coat cinched with an animal-print belt over a striped shirt and tie
Pierrick Grégoire cinches a textured wool coat with an animal-print belt for H&M Atelier. Photo: H&M
Pierrick Grégoire seated in profile in an oversized leather coat with a turned-up collar
Pierrick Grégoire sits in profile in an oversized leather coat for H&M Atelier. Photo: H&M
Black-and-white photo of Pierrick Grégoire reclining in a leather jacket and pleated trousers
Contact sheet of Pierrick Grégoire slinging a pinstripe suit jacket over his shoulder outside a loading dock
Overhead view of Pierrick Grégoire running across a street in a belted wool coat
Overhead view of Pierrick Grégoire walking in an oversized coat, plaid shirt, striped tie, and pleated trousers
Pierrick Grégoire from behind in a suit jacket with a large leather bag strapped across his back
Pierrick Grégoire in a jacket with contrast flap pockets, belted trousers, and chunky leather boots in a studio

The H&M Atelier collection offers a bold contrast to the light layers H&M proposed for summer.

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