Polo Ralph Lauren’s Fresh Take on Nautical Classics

The Fashionisto

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Published June 14, 2024

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Updated July 16, 2024

Tony Özkan embodies effortless style in Polo Ralph Lauren's chic navy overshirt paired with a classic striped tee and distressed jeans.Pin
Tony Özkan embodies effortless style in Polo Ralph Lauren’s chic navy overshirt paired with a classic striped tee and distressed jeans. Photo: Dan Martensen / Ralph Lauren

For the Polo Ralph Lauren spring-summer 2024 Only Polo campaign, the brand has curated a collection that blends timeless classics with modern sensibilities. The advertisement showcases a fresh take on traditional nautical themes, featuring models Adam Sattrup, Cheikh Dia, Kaan Canbulat, and Tony Özkan.

Polo Ralph Lauren Only Polo Campaign

With Cheikh Dia in Polo Ralph Lauren's spring-summer 2024 Only Polo lineup, nautical vibes come to life.Pin
With Cheikh Dia in Polo Ralph Lauren’s spring-summer 2024 Only Polo lineup, nautical vibes come to life. Photo: Dan Martensen / Ralph Lauren

Dan Martensen’s photography captures relaxed sophistication, highlighting Only Polo’s dynamic color palette and reimagined pairings. Meanwhile, creative direction by Scott Rudin and styling by Meryl Griffith ensure that every piece tells a story rooted in the brand’s rich heritage.

Adam Sattrup captures breezy elegance in Polo Ralph Lauren's spring-summer 2024 Only Polo campaign, styled in a linen blazer and classic Breton stripes.Pin
Adam Sattrup captures breezy elegance in Polo Ralph Lauren’s spring-summer 2024 Only Polo campaign, styled in a linen blazer and classic Breton stripes. Photo: Dan Martensen / Ralph Lauren

The collection celebrates Polo Ralph Lauren’s enduring style, reinterpreting the classic nautical aesthetic with bold, vibrant hues. Navy and white stripes are central motifs, adorning T-shirts and lightweight blazers.

Kaan Canbulat exudes vintage charm in Polo Ralph Lauren, sporting a white shirt with plaid suspenders and jeans.Pin
Kaan Canbulat exudes vintage charm in Polo Ralph Lauren, sporting a white shirt with plaid suspenders and jeans. Photo: Dan Martensen / Ralph Lauren

Accessories like belts, caps, and bandanas complement the overall look, infusing a laid-back yet polished vibe. Traditional elements with modern twists are evident in pairing crisp white trousers with casual denim, plaid suspenders, and ties, creating a versatile and effortlessly chic wardrobe.

Polo Ralph Lauren presents the spring-summer 2024 Only Polo collection.Pin
Polo Ralph Lauren presents the spring-summer 2024 Only Polo collection. Photo: Dan Martensen / Ralph Lauren

Against a stunning coastal backdrop, the Only Polo campaign brings to life the essence of Polo Ralph Lauren’s spring-summer 2024 collection. The imagery showcases the reimagined classics as a seamless blend of timeless style and modern living, effortlessly bridging the past and the present.


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