Ralph Lauren Purple Label unveils its spring-summer 2024 campaign featuring top model Lucky Blue Smith, photographed by Arnaldo Anaya-Lucca. The refined advertisement showcases formalwear that strikes a balance between traditional elegance and a contemporary sensibility, creating a look that is both nostalgic and of the moment.
Ralph Lauren Purple Label Formalwear
The campaign showcases a series of impeccably tailored tuxedos styled by Tom Stables. Shawl and peaked lapels grace the tuxedos, paired seamlessly with crisp white dress shirts and traditional bow ties.
A striking highlight of the collection is the white double-breasted jacket perfectly balanced by a black bow tie and pocket square.
Outerwear in the collection includes long, double-breasted coats and luxurious velvet blazers designed to make a statement at any formal event. Polished dress shoes and thoughtfully selected pocket squares complete the look, showcasing the attention to detail synonymous with Ralph Lauren Purple Label.
Ralph Lauren Purple Label’s black-and-white imagery perfectly captures the refined nature of the brand’s formalwear. Reminiscent of the elegance reflected in the Ralph’s Club fragrance campaign, also starring Lucky Blue Smith, the photographs underscore the brand’s timeless grace and enduring appeal.
