Dwyane Wade is Versace’s Underwear Ad All-Star

The Fashionisto

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Published June 15, 2024

Dwyane Wade models Versace's bold underwear paired with jeans and layered chains. Pin
Dwyane Wade models Versace’s bold underwear paired with jeans and layered chains. Photo: Tim El Kaïm / Versace

Dwyane Wade returns to fashion, teaming up with Versace for their new underwear campaign. Captured by photographer Tim El Kaïm, Wade personifies contemporary masculinity against a minimalist studio backdrop.

Wade’s physique, honed from years on the basketball court, becomes the ideal canvas to display Versace’s 90s logo ribbed trunks and the revered Greca border trunks.

Dwyane Wade for Versace Underwear Campaign

Versace's new campaign features Dwyane Wade, combining its black boxer briefs with denim and chains for a modern edge.Pin
Versace’s new campaign features Dwyane Wade, combining its black boxer briefs with denim and chains for a modern edge. Photo: Tim El Kaïm / Versace

Versace’s choice of Wade, building on his success in their eyewear campaign, highlights the brand’s ability to merge fashion with athletic flair. Wade’s charisma and athletic form accentuate the iconic designs.

Dwyane Wade showcases Versace's latest underwear collection, highlighting the brand's signature Greca print Pin
Dwyane Wade showcases Versace’s latest underwear collection, highlighting the brand’s signature Greca print waistband. Photo: Tim El Kaïm / Versace

The Greca border trunks proudly showcase Versace’s rich heritage, featuring a striking geometric pattern that pays homage to the iconic Greek key motif, a timeless hallmark of the luxury fashion house.

Sporting white jeans and Versace's signature boxer briefs, Dwyane Wade emphasizes the brand's blend of athleticism and fashion.Pin
Sporting white jeans and Versace’s signature boxer briefs, Dwyane Wade emphasizes the brand’s blend of athleticism and fashion. Photo: Tim El Kaïm / Versace

The 90s logo ribbed trunks infuse a retro vibe with modern flair, nodding to the branding that defined men’s fashion in the 1990s. Here, Wade’s assertive poses embody the eternal appeal of Versace, fusing fashion with athletic dynamism, mirroring the iconic style of 90s supermodels like Marcus Schenkenberg.

Dwyane Wade strips to Versace's iconic underwear, worn with casual denim.Pin
Dwyane Wade strips to Versace’s iconic underwear, worn with casual denim. Photo: Tim El Kaïm / Versace

Wade brings an extra layer of style to the campaign, clad in logo tanks and trendy denim elevated by opulent gold chains. Through El Kaïm’s lens, Wade’s embodiment of this stylized aesthetic reinforces Versace’s reputation as a trailblazing fashion authority, simultaneously shaping and subverting style conventions.


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