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You are here: Home / Fashion / Campaigns / H&M Taps Pete Davidson for New Campaign
Spring/Summer 2022

H&M Taps Pete Davidson for New Campaign

Published on April 28, 2022
Peter Davdison H&M Campaign 2022
Pete Davidson poses with a parrot for H&M’s new campaign.

H&M has chosen comedian Pete Davidson as the face of its new men’s ad. Davidson is a kindred soul for the fashion company, who recognizes the link between garments and the confidence they provide men in daily life. After all, H&M encourages living bright and fun for spring with new items to improve your wardrobe.

Related: LACHAPELLE SNAPS PETE DAVIDSON FOR MOOSE KNUCKLES AD

Pete Davidson Behind the Scenes 2022 H&M Campaign
Behind the Scenes: Pete Davidson for H&M campaign.

Pete Davidson for H&M Campaign 

“Collaborating on this campaign was a great experience,” Pete Davidson says. “We had a lot of fun creating the photos and content. The clothes are comfortable and feel great to wear which is what I love about H&M.” Meanwhile, Henrik Nordvall, global business unit director for menswear at H&M, shares, “We are thrilled that Pete Davidson is the face of our bold new campaign.”

Related: H&M HEADS TO NEW ORLEANS WITH EDITION BY SPRING COLLECTION

Behind the Scenes Pete Davidson 2022 H&M Campaign
H&M shares a behind-the-scenes look at its new campaign starring Pete Davidson.

Nordvall continues, “Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style. He is so relatable, inspiring guys around the world to create the moment with their look themselves.”

Lucas Amador Model 2022 H&M Campaign
Lucas Amador models a workwear-inspired look in a boiler suit for H&M.

With their spring 2022 campaign, H&M mixes things up. Not only does the company showcase its newest arrivals, but it also promotes the sustainable concept of vintage by exhibiting apparel from previous seasons. H&M enlists the services of models Lucas Amador, Mamadou Diagne, and Qaher Harhash for the season.

Mamadou Diagne Model 2022 H&M Campaign
Mamadou Diagne is a dapper vision in a colorful look for H&M’s new campaign.
Qaher Harhash Model H&M 2022 Campaign
Captured out and about, walking the dogs, Qaher Harhash fronts H&M’s new campaign.

Filed Under: Campaigns, Celebrity

  • Fashion Label : H&M
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