H&M has chosen comedian Pete Davidson as the face of its new men’s ad. Davidson is a kindred soul for the fashion company, who recognizes the link between garments and the confidence they provide men in daily life. After all, H&M encourages living bright and fun for spring with new items to improve your wardrobe.
Pete Davidson for H&M Campaign
“Collaborating on this campaign was a great experience,” Pete Davidson says. “We had a lot of fun creating the photos and content. The clothes are comfortable and feel great to wear which is what I love about H&M.” Meanwhile, Henrik Nordvall, global business unit director for menswear at H&M, shares, “We are thrilled that Pete Davidson is the face of our bold new campaign.”
Nordvall continues, “Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style. He is so relatable, inspiring guys around the world to create the moment with their look themselves.”
With their spring 2022 campaign, H&M mixes things up. Not only does the company showcase its newest arrivals, but it also promotes the sustainable concept of vintage by exhibiting apparel from previous seasons. H&M enlists the services of models Lucas Amador, Mamadou Diagne, and Qaher Harhash for the season.