American photographer David LaChapelle brings his signature use of hyper-real photography to Moose Knuckles’ fall-winter 2021 campaign. New Moose Knuckles creative director Brody Baker takes the brand in a fresh direction, beginning with an all-star cast for its latest advertisement. Actor and comedian Pete Davidson joins top models Emily Ratajkowski and Adwoa Aboah for the electric outing.
For autumn, Moose Knuckles showcases its must-have styles with a bit of humor that LaChapelle’s surreal images highlight. “Utility has a different definition at Moose Knuckles,” shares Brody Baker. “We know our audience. They like to have fun, to have a good time, to create, and they’re spirited and full of energy.”
The creative director continues, “We wanted to create imagery that would resonate with their sensibilities. David’s world was the perfect fit.” In front and center for the advertisement, Davidson wears Moose Knuckles’ Oar River and Naufrage jackets. The styles perfectly embody Moose Knuckles’ approach to premium outerwear that marries “the idea of usefulness” with “enhanced fabrication.”