Perfect Moment’s fall-winter 2023 campaign arrives with a refreshing versatility that blurs the lines between high-octane skiwear and urban sophistication. Photographed by Felix Cooper, the ad stars Tommy Vanden Meerssche, Adit Priscilla, and Faretta, embody the brand’s dynamic spirit.
Perfect Moment Fall/Winter 2023 Campaign
The visuals exude an air of effortless cool, showcasing outerwear that makes a statement while promising cutting-edge functionality. The blend of jumbo corduroy and graphic prints infuses the collection with a distinct character that stands out against the snowy backdrop, highlighting Perfect Moment’s commitment to fashion-forward finishes that don’t compromise performance.
Stylist Verity Parker curates the campaign looks, balancing the ruggedness of winter wear with the elegance of après-ski style. The models don a contemporary wardrobe, including chunky knitwear adorned with bold, ski-inspired details to jackets with a liquid shine that catches the light amidst wintery scenes.
Perfect Moment’s aesthetic is clear: it’s about embracing the cold season not just as a necessity but as a canvas for style, where each piece of outerwear becomes a centerpiece rather than an afterthought.
In the words of Jane Gottschalk, Co-Founder and Creative Director of Perfect Moment, the fall-winter 2023 collection is “rooted in refreshing versatility—with a heavy dose of head-turning fashion. I’ve always said that skiwear shouldn’t be something you pull out for your ski holiday once a year. Your looks for the piste, the après scene and the chalet should be things you can wear in the city, too.”
This philosophy is vividly brought to life in the campaign, where each ensemble speaks of an adventurous spirit ready to transition from the thrill of the slopes to the buzz of city life without missing a beat. It reflects the brand’s vision of blending functionality with a strong style statement.
