Lenny Kravitz Fronts Ray-Ban Reverse Campaign

The Fashionisto

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Published April 9, 2024

Lenny Kravitz poses in a vibrant red setting, his Ray-Ban Reverse sunglasses taking center stage. Pin
Lenny Kravitz poses in a vibrant red setting, his Ray-Ban Reverse Wayfarer sunglasses taking center stage. Photo: Ray-Ban

Lenny Kravitz collaborates once again with Ray-Ban. He shines in the Ray-Ban Reverse collection’s spring 2024 campaign, capturing the essence of cool with a retro-modern vibe.

Against a vivid red backdrop, Kravitz strikes poses that convey an undeniable connection to the brand’s aesthetic. The ad focuses on the fusion of his style, including his signature locks and tattoos—and the reinvented classics of Ray-Ban’s eyewear.

Lenny Kravitz for Ray-Ban Reverse Advertisement

Lenny Kravitz makes a gold-style statement in the Ray-Ban Reverse collection campaign.Pin
Lenny Kravitz makes a gold-style statement in the Ray-Ban Reverse collection campaign. Photo: Ray-Ban

The campaign showcases Ray-Ban Reverse’s newest creations, each pair of sunglasses anchoring Kravitz’s distinctive look. Gold frames reflect a luxurious yet edgy tone, while colorful washed lenses update traditional Aviator and Wayfarer designs.

SingerLenny Kravitz exudes cool in Ray-Ban Reverse sunglasses for a striking campaign visual.Pin
Singer Lenny Kravitz exudes cool in Ray-Ban Reverse aviator sunglasses for a striking campaign visual. Photo: Ray-Ban

This collection celebrates classic silhouettes reimagined through the lens of modern fashion sensibilities, designed to accentuate personal style and individuality. As Ray-Ban Reverse’s first global brand ambassador, Kravitz embodies vintage flair and contemporary fashion.

Lenny Kravitz brings an effortless edge to the Ray-Ban Reverse campaign, his mirrored aviators a standout. Pin
Lenny Kravitz brings an effortless edge to the Ray-Ban Reverse campaign, his mirrored aviators a standout. Photo: Ray-Ban

Ray-Ban’s newest advertisement conveys the marriage of Ray-Ban’s iconic designs with Kravitz’s undiluted charisma, creating a compelling visual that encourages a bold approach to personal style in the sunny days ahead.

Ray-Ban Reverse Wayfarer sunglasses amplify Lenny Kravitz's iconic style. Pin
Ray-Ban Reverse Wayfarer sunglasses amplify Lenny Kravitz’s iconic style. Photo: Ray-Ban
Lenny Kravitz, in profile, brings a soulful intensity to the Ray-Ban Reverse campaign with his bold black sunglasses. Pin
Lenny Kravitz, in profile, brings a soulful intensity to the Ray-Ban Reverse campaign with his bold black Wayfarer sunglasses. Photo: Ray-Ban

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