Collected Work from Sabato De Sarno

Gucci Brings Summer Energy to Mytheresa with Bold Prints

March 22, 2025

Gucci Brings Summer Energy to Mytheresa with Bold Prints

Gucci’s spring-summer 2025 menswear has arrived at Mytheresa, and it doesn’t tiptoe into the season—it kicks the door open with

Gucci’s Valentine’s Day Ad Makes Love the Ultimate Style

January 26, 2025

Gucci’s Valentine’s Day Ad Makes Love the Ultimate Style

Gucci unveils its Valentine’s Day campaign, “Gucci Together,” a celebration of love in its rawest forms. Shot by Tina Barney,

George MacKay Shines in Gucci’s Reflective Spring 2025 Ad

January 18, 2025

George MacKay Shines in Gucci’s Reflective Spring 2025 Ad

For Gucci’s spring-summer 2025 campaign, “Where Light Finds Us,” actors George MacKay and Yara Shahidi step into a world shaped

Gucci Taps Xiao Zhan to Front 2025 Lunar New Year Ad

January 2, 2025

Gucci Taps Xiao Zhan to Front 2025 Lunar New Year Ad

Gucci ushers in the Year of the Snake with a campaign starring Xiao Zhan, their global ambassador. The new collection

Gucci Hits the Slopes: Holiday Style Gets an Alpine Twist

November 26, 2024

Gucci Hits the Slopes: Holiday Style Gets an Alpine Twist

The Gucci Gift campaign ventures “To the Mountains,” capturing the holiday spirit against snow-covered backdrops. Gucci creative director Sabato De

BTS’ Jin is Gucci’s Newest Global Brand Ambassador

August 7, 2024

BTS’ Jin is Gucci’s Newest Global Brand Ambassador

Gucci has announced BTS member Jin as its newest global brand ambassador. The stylish singer is already making a statement

Gucci’s Tennis Ad: George Loffhagen Serves Chic 2024 Looks

June 25, 2024

Gucci’s Tennis Ad: George Loffhagen Serves Chic 2024 Looks

Gucci takes to the tennis courts with a stylish nod to its heritage, unveiling a collection that bridges the past

Gucci Spring 2025 Unites Sharp Urban Cool with Beach Vibes

June 17, 2024

Gucci Spring 2025 Unites Sharp Urban Cool with Beach Vibes

Gucci creative director Sabato De Sarno looks to a stylish fusion of urban flair and coastal ease for the fashion

Gucci’s Fall 2024 Campaign Celebrates Personal Flair

June 11, 2024

Gucci’s Fall 2024 Campaign Celebrates Personal Flair

Gucci unveils its fall-winter 2024 campaign with creative director Sabato De Sarno pushing self-expression in men’s fashion. The campaign, art

Gucci’s Golden Boy: Xiao Zhan Shines in Horsebit 1955 Bag Ad

April 30, 2024

Gucci’s Golden Boy: Xiao Zhan Shines in Horsebit 1955 Bag Ad

The Gucci Horsebit 1955 bag campaign showcases heritage and modern style, celebrating five years of collaboration between the house and

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