Gucci’s Valentine’s Day Ad Makes Love the Ultimate Style

The Fashionisto

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Published January 26, 2025

George Barnett and Pixie Geldof star in the “Gucci Together” campaign.Pin
George Barnett and Pixie Geldof star in the “Gucci Together” campaign. Photo: Tina Barney / Gucci

Gucci unveils its Valentine’s Day campaign, “Gucci Together,” a celebration of love in its rawest forms. Shot by Tina Barney, the images capture the quiet intimacy between real couples and families, from lingering glances to shared moments in richly adorned interiors.

Gucci Valentine’s Day Campaign

Hong Lin and Senyao Chen appear in the “Gucci Together” campaign.Pin
Hong Lin and Senyao Chen appear in the “Gucci Together” campaign. Photo: Tina Barney / Gucci

The “Gucci Together” campaign features a curated selection of the fashion house’s offerings, ranging from handbags and argyle knits to silky loungewear.

Carlos Nazario and Joe Morris star in the “Gucci Together” advertisement.Pin
Carlos Nazario and Joe Morris star in the “Gucci Together” advertisement. Photo: Tina Barney / Gucci

“With this campaign, we wanted to tell and celebrate love in all its nuances,” says creative director Sabato De Sarno.

“The cast includes families of all kinds, couples in love, friends bound by deep affection. It was amazing to work with Tina Barney, an artist who has been documenting love and relationships for decades. Her gaze and lens are able to combine beauty and truth, giving us a fragment of life that speaks to us all.”

Marc and Duyen Nguyen front the “Gucci Together” advertisement.Pin
Marc and Duyen Nguyen front the “Gucci Together” advertisement. Photo: Tina Barney / Gucci

Gucci’s focus on authentic storytelling continues, mirroring the cinematic charm of its spring 2025 campaign with George MacKay. Both projects capture moments that feel personal yet universally resonant.


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