Gucci’s Tennis Ad: George Loffhagen Serves Chic 2024 Looks

The Fashionisto

/

Published June 25, 2024

Tennis star George Loffhagen turns heads in Gucci's tennis collection, carrying a stylish racket bag.Pin
Tennis star George Loffhagen turns heads in Gucci’s Tennis collection, carrying a stylish racquet bag. Photo: Davit Giorgadze / Gucci

Gucci takes to the tennis courts with a stylish nod to its heritage, unveiling a collection that bridges the past and present. Following a sporty outing with brand ambassador Jannik Sinner, the new campaign enlists tennis players George Loffhagen and Emma Cohen, showcasing a capsule inspired by the brand’s 1970s archives.

Gucci's tennis collection features sleek white sneakers with its red and green web.Pin
Gucci’s Tennis collection features sleek white sneakers with its red and green Web stripe. Photo: Davit Giorgadze / Gucci

Central to this collection is the Tennis 1977 sneaker, a vintage design revived to celebrate Gucci’s storied foray into tennis-related products. The shoes feature the distinctive Web stripe details, a hallmark of the brand’s identity, and the iconic white-on-white GG monogram, encapsulating a blend of nostalgia and contemporary appeal.

George Loffhagen for Gucci Tennis Campaign

George Loffhagen showcases Gucci's tennis collection, wearing a white ensemble with the brand's signature red and green web detailing, complemented by a matching duffle bag.Pin
George Loffhagen showcases Gucci’s Tennis collection, wearing a white ensemble with the brand’s signature red and green Web stripe detailing, complemented by a matching duffle bag. Photo: Davit Giorgadze / Gucci

The collection’s apparel pieces celebrate classic tennis aesthetics, curated to capture the essence of Gucci’s 70s tennis wardrobe. George Loffhagen sports everything from a crisp white polo and shorts to knitwear, each subtly adorned with the signature Web stripe.

Emma Cohen and George Loffhagen share a moment in Gucci's tennis collection, wearing crisp white outfits adorned with the brand's iconic web.Pin
Emma Cohen and George Loffhagen share a moment in Gucci’s Tennis collection, wearing crisp white outfits adorned with the brand’s iconic Web stripe. Photo: Davit Giorgadze / Gucci

Accessories are meaningful, with items like the cap, wristbands, and a duffle bag elevating the collection’s sporty appeal. Particularly noteworthy is the racquet backpack, a practical yet fashionable accessory that complements the entire ensemble.

Tennis players Emma Cohen and George Loffhagen embody sporty elegance in Gucci's tennis collection.Pin
Tennis players Emma Cohen and George Loffhagen embody sporty elegance in Gucci’s Tennis collection. Photo: Davit Giorgadze / Gucci

The Gucci Tennis campaign features a minimalist aesthetic, naturally capturing George Loffhagen and Emma Cohen. Against this clean backdrop, the monochromatic palette showcases the bold Gucci Web stripe, weaving a timeless narrative of heritage, sport, and modern sophistication.

Stylist: Melissa Levy

Makeup: Stephanie Kunz

Hair: Ramona Eschbach


Recent Updates

Nicholas Galitzine & Zhang Ruoyun Front Fendi Fall 2024 Ad

Nicholas Galitzine & Zhang Ruoyun Front Fendi Fall 2024 Ad

Fendi’s fall-winter 2024 campaign celebrates the modern man, with brand ambassadors Nicholas Galitzine and Zhang Ruoyun taking center stage. Actors ...
Valentino Rossi & Jacques Marie Mage’s High-Octane Eyewear

Valentino Rossi & Jacques Marie Mage’s High-Octane Eyewear

In the high-octane world of motorsport, few names shine brighter than Valentino Rossi. The Italian motorcycle racer has inspired millions ...
Daniel Craig is a Style Chameleon in LOEWE’s Fall 2024 Ad

Daniel Craig is a Style Chameleon in LOEWE’s Fall 2024 Ad

Daniel Craig commands the spotlight in LOEWE’s fall-winter 2024 campaign, lending his charisma to Jonathan Anderson’s avant-garde vision for the ...
Kyle Kuzma + More Shine at David Yurman LA Event

Kyle Kuzma + More Shine at David Yurman LA Event

Luxury jewelry brand David Yurman recently hosted an exclusive evening in Los Angeles to celebrate the launch of its new ...
Glen Powell Promotes Twisters, Charms in Great Style

Glen Powell Promotes Twisters, Charms in Great Style

Glen Powell is commanding attention as he promotes his new film, “Twisters,” and his stylish appearances are not going unnoticed ...
Troye Sivan’s Must-Have Brand: TSU LANGE YOR at SSENSE

Troye Sivan’s Must-Have Brand: TSU LANGE YOR at SSENSE

SSENSE has a new gem in its collection. Troye Sivan’s TSU LANGE YOR, crafted with his brother Steele Mellet and ...