Gucci’s Fall 2024 Campaign Celebrates Personal Flair

The Fashionisto

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Published June 11, 2024

Clément Chabernaud dons a striking blue coat for Gucci's fall-winter 2024 campaign. Pin
Clément Chabernaud dons a striking blue coat for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci

Gucci unveils its fall-winter 2024 campaign with creative director Sabato De Sarno pushing self-expression in men’s fashion. The campaign, art directed by Riccardo Zanola, features a vibrant cast of models, including Clément Chabernaud, Douta Sidibe, Emilio Cilia, Finn Collins, George Barnett, Joel Frampton, Joel Ortiz, Junyeong Baek, Li Cheng Yuan, Martin Miller, and Modou Wade.

Gucci Fall/Winter 2024 Campaign

De Sarno’s vision celebrates individuality through each model’s unique energy and presence, reflecting their distinct personalities in body language and the timbre of their voice.

George Barnett embodies classic sophistication in a camel trench coat and polished accessories for Gucci's fall-winter 2024 campaign. Pin
George Barnett embodies classic sophistication in a camel trench coat and polished accessories for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci

Photographed by David Sims, the advertisement showcases Gucci’s sophisticated fall collection, styled by Alastair McKimm. The models wear luxurious coats, suits, jackets, cardigans, and bomber jackets, embodying the elevated fashion for which Gucci is renowned.

Martin Miller rocks a bold patterned GG suit in rich burgundy for Gucci's fall-winter 2024 campaign. Pin
Martin Miller rocks a bold patterned GG suit in rich burgundy for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci

Gucci’s latest garments blend timeless sophistication with modern flair, boasting intricate details and expert tailoring. As a result, the campaign brings to life the intersection of human expression and personal style, sparking a dynamic conversation between the wearer and observer.

Finn Collins mixes edgy and classic elements in a dark overcoat and statement accessories for Gucci's fall-winter 2024 campaign.Pin
Finn Collins mixes edgy and classic elements in a dark overcoat and statement accessories for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci

Sims’ images emphasize Gucci’s striking use of color and texture, from deep, rich tones of burgundy and navy to the bold statement of a bright blue coat. Accessories, such as oversized bags with iconic Gucci stripes and chunky jewelry, add to the season’s distinct character.

Joel Frampton exudes understated luxury in a deep plum coat for Gucci's fall-Pin
Joel Frampton exudes understated luxury in a deep plum coat for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci

Gucci’s fall-winter 2024 campaign pays homage to the spirit of individuality, featuring a dynamic ensemble of models who personify the brand’s dedication to refined elegance. The models’ powerful presence and self-assured poses reflect an unwavering sense of personal identity, embodying the essence of Gucci’s sophisticated style.

Douta Sidibe commands attention in an oversized tailored suit with dramatic lines for Gucci's fall-winter 2024 campaign. Pin
Douta Sidibe commands attention in an oversized tailored suit with dramatic lines for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci
Junyeong Baek sports an olive bomber jacket with classic black trousers for Gucci's fall-winter 2024 campaign.Pin
Junyeong Baek sports an olive bomber jacket with classic black trousers for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci
Emilio Cilia dons a tailored dark plum suit with leather gloves for Gucci's fall-winter 2024 campaign. Pin
Emilio Cilia dons a tailored dark plum suit with leather gloves for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci
Modou Wade wears sleek black loafers with classic white socks for Gucci's fall-winter 2024 campaign.Pin
Modou Wade wears sleek black loafers with classic white socks for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci
Li Cheng Yuan stuns in a studded blacPin
Li Cheng Yuan stuns in a studded black overcoat for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci
Joel Ortiz models a chic oversized cardigan with sparkling embellishments for Gucci's fall-winter 2024 campaign. Pin
Joel Ortiz models a chic oversized cardigan with sparkling embellishments for Gucci’s fall-winter 2024 campaign. Photo: David Sims / Gucci

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