Gucci unveils its fall-winter 2024 campaign with creative director Sabato De Sarno pushing self-expression in men’s fashion. The campaign, art directed by Riccardo Zanola, features a vibrant cast of models, including Clément Chabernaud, Douta Sidibe, Emilio Cilia, Finn Collins, George Barnett, Joel Frampton, Joel Ortiz, Junyeong Baek, Li Cheng Yuan, Martin Miller, and Modou Wade.
Gucci Fall/Winter 2024 Campaign
De Sarno’s vision celebrates individuality through each model’s unique energy and presence, reflecting their distinct personalities in body language and the timbre of their voice.
Photographed by David Sims, the advertisement showcases Gucci’s sophisticated fall collection, styled by Alastair McKimm. The models wear luxurious coats, suits, jackets, cardigans, and bomber jackets, embodying the elevated fashion for which Gucci is renowned.
Gucci’s latest garments blend timeless sophistication with modern flair, boasting intricate details and expert tailoring. As a result, the campaign brings to life the intersection of human expression and personal style, sparking a dynamic conversation between the wearer and observer.
Sims’ images emphasize Gucci’s striking use of color and texture, from deep, rich tones of burgundy and navy to the bold statement of a bright blue coat. Accessories, such as oversized bags with iconic Gucci stripes and chunky jewelry, add to the season’s distinct character.
Gucci’s fall-winter 2024 campaign pays homage to the spirit of individuality, featuring a dynamic ensemble of models who personify the brand’s dedication to refined elegance. The models’ powerful presence and self-assured poses reflect an unwavering sense of personal identity, embodying the essence of Gucci’s sophisticated style.
