Now Presenting The Palace Gucci Collection

October 15, 2022
Palace Gucci Campaign 2022
The Palace Gucci collection launches with a new campaign that features an out-of-this-world vibe. Photo: Max Siedentopf / Gucci

Gucci is pleased to announce another fantastic collaboration. For the Palace Gucci collection, the fashion house and its creative director Alessandro Michele partner with Palace Skateboards and its co-founders Lev Tanju and Gareth Skewis. Palace engages with the Gucci Vault to establish common ground, resulting in the union of the two brands for a unified visual statement.

Palace Gucci Campaign 2022 Rory Milanes
Ready for the headlines, the Palace Gucci collection launches. Photo: Max Siedentopf / Gucci

Palace Gucci Collection

The Palace Gucci collection looks both authentically Italian and audaciously British. Palace transports the Gucci man to the street, where Alessandro Michele sees a place where fashion comes to life and is fulfilled. The execution of varied designs displays a trend that is egalitarian and democratic.

Palace Gucci Campaign 2022 Lucien Clarke Model
Lucien Clarke stars in the Palace Gucci campaign. Photo: Max Siedentopf / Gucci

Max Siedentopf photographs and directs the Palace Gucci collection debut campaign. Siedentopf portrays a surreal realm in which recognizable faces from both Palace and Gucci juxtapose with unthinkable exchanges, such as human vs. alien or unreal versus reality.

Palace introduces its first ready-to-wear designs for women with the Palace Gucci line. An all-inclusive assortment includes clothing and accessories. As a symbol, the concept of the brand logo is the topic of discourse. Gucci’s double G is blended with Palace’s Tri-Ferg to define the collection in a novel way.

Palace Gucci Campaign 2022 Arina Besedina Rory Milanes Model
Arina Besedina and Rory Milanes appear in the Palace Gucci campaign. Photo: Max Siedentopf / Gucci

The Palace Gucci line has reinvented soccer tees, tracksuits, and denim, among other items. The classic Horsebit loafer from Gucci is also available with a Palace “P” charm. Meanwhile, a  shearling jacket and a two-piece motorbike suit are magnificent examples of Gucci’s grandeur.

The Palace Gucci collection debuts on October 21, 2022, via Gucci Vault, the brand’s concept store, introduced in September 2021. With pop-up stores in Paris, Milan, Tokyo, Osaka, and Bangkok and takeovers of Palace stores in London, New York, Los Angeles, and Tokyo, the Gucci Vault will take physical form.