H&M Brings Back the ’90s for Relaxed Fall

The Fashionisto


Published October 15, 2022


Updated May 12, 2023

H&M Men '90s Style Fall 2022 Braien Vaiksaar Model
Sporting a bucket hat, Braien Vaiksaar also wears a single-breasted coat with a hoodie, plaid pants, and high-top sneakers. Photo: H&M

H&M is reviving the fashion of the 1990s. While this style is not new for the brand, the silhouettes of the current season significantly represent the popular decade. This fall, H&M reintroduces the ’90s with graphic prints and loose-fitting clothes that are excellent for layering. 

For effortless fall dressing, loose and comfy silhouettes pair with neutral tones. H&M offers essentials such as a fleece jacket with a regular fit and everyday high-top sneakers. When making a statement for fall, H&M proposes timeless patterns such as paisley and plaid. Furthermore, you can try your luck with a pair of faux leather trousers if you’re more style-inclined.

H&M Nineties Fall Style

H&M Men '90s Style Fall 2022 Braien Vaiksaar Model Paisley Print Fleece Jacket
Braien Vaiksaar stands out in paisley-print fleece jacket with a regular fit. Photo: H&M
H&M Men '90s Style Fall 2022 Braien Vaiksaar Model Polo Shirt
Model Braien Vaiksaar sports a cream “Boring Pals” regular-fit polo shirt with lavender accents. Photo: H&M
H&M Men '90s Style Fall 2022 Braien Vaiksaar Model
Ready for a high-style statement that imitates leather, Braien Vaiksaar wears loose-fit 5-pocket trousers. Photo: H&M

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