Oliver Peoples Pulls Off a Hollywood Heist for Spring Campaign

The Fashionisto

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Published February 26, 2023

Oliver Peoples Spring 2023 Campaign Francesco RuggieroPin
Making a style statement in a sleek trench, Francesco Ruggiero models Oliver Peoples’ Dresner sunglasses for its spring 2023 campaign. Photo: Tom Craig / Oliver Peoples

Oliver Peoples, the luxury eyewear brand, has done it again with its latest spring 2023 campaign. The brand has taken inspiration from the iconic Hollywood sign perched atop the Santa Monica Mountains and created an enchanting and lively visual narrative that pays homage to the rich history of Hollywood.

Oliver Peoples Spring 2023 CampaignPin
Brandon Harris wears clear Allenby glasses for Oliver Peoples’ spring 2023 campaign. Photo: Tom Craig / Oliver Peoples

Oliver Peoples Spring 2023 Campaign

The campaign features a charming cast of characters, including models Francesco Ruggiero and Brandon Harris, as they take off with an O from the Hollywood sign. The men are all decked out in stylish Oliver Peoples eyewear, which perfectly complements the golden-hour glow of Los Angeles.

Oliver Peoples Campaign Spring 2023 Brandon Harris Natalie LudwigPin
Models Brandon Harris and Natalie Ludwig rock Oliver Peoples’ OP-Sun 13 and M-4 sunglasses for the brand’s spring 2023 campaign. Photo: Tom Craig / Oliver Peoples

The imagery in the campaign is a blend of retro aesthetics with elements inspired by the late ’70s and early ’90s. British photographer Tom Craig has captured the heart of Los Angeles in the advertisement, referring to famous films and photographs.

Francesco Ruggiero Underwater Oliver Peoples Spring 2023 CampaignPin
Francesco Ruggiero sports Rorke sunglasses for Oliver Peoples’ spring 2023 campaign. Photo: Tom Craig / Oliver Peoples

The Oliver Peoples campaign is a brilliant tribute to the culture of Hollywood, as the characters run off with the iconic O on foot, then hop into a vintage Mercedes-Benz convertible for an outlandish getaway. They end up at a stunning home with a great pool party. The stolen O bobs alongside those who took it as the characters relax on floats in their Caroline Newell-styled suits as if nothing has happened.


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