Nick Jonas fronts John Varvatos' spring-summer 2018 campaign. A first for Varvatos, he deviates from the typical rock act and collaborates on a new collection with the pop star. The capsule will sport the label JV x NJ. Varvatos discusses the partnership.
This collaboration is unique to us, says the designer.
We’ve never done another collaboration with any artist, any individual, on the product, the design, the aesthetic of the brand. I look forward to doing many more things with Nick in the future. Jonas talks about the experience working with Varvatos.
It has been incredibly educational. I let John take the lead, but he was also open to my ideas. It really was a collaboration.