Tiger of Sweden enlists Mathias Lauridsen as the face of its spring-summer 2018 campaign. The Danish model wears choice pieces designed by Andreas Gran. Discussing the season, Gran shares,
We've been inspired to create new ways of wearing the classic suit; updating classic traditions to create a more sporty, relaxed but well-dressed look. Gran continues,
We also have developed a technical fabric in wool that never wrinkles or creases, perfect for the ones who travel a lot or take the bike to work. We want to make the suit comfortable and wearable. Even if the look is sporty and relaxed or if it's made from a technical wool fabric, we still want it to look dapper.
Tiger of Sweden Spring/Summer 2018 Men's Campaign