Moose Knuckles Evokes Carefree Spirit for Spring Campaign

The Fashionisto

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Published March 1, 2023

Moose Knuckles Spring Summer 2023 Advertising CampaignPin
Moose Knuckles unveils its spring-summer 2023 campaign featuring Noma Han and J’Adore Benjamin. Photo: Johnny Dufort / Moose Knuckles

Canadian brand Moose Knuckles has unveiled its most extensive collection to date. The label’s offering for spring-summer 2023 features an array of clothing and accessories for men—showcasing Moose Knuckles’ signature protective layers reimagined for warmer months and several new styles.

Moose Knuckles Spring Summer 2023 Campaign Noma Han Ice Cream ConePin
Posing with an oversized ice cream cone, Noma Han appears in Moose Knuckles’ spring-summer 2023 campaign. Photo: Johnny Dufort / Moose Knuckles

Moose Knuckles Spring/Summer 2023 Campaign

Crafted from breathable and water-resistant fabrics with smooth, soft-to-the-touch finishes, the collection offers clean lines in relaxed silhouettes that exude polished utility with an edge. One highlight of the collection is the introduction of Moose Knuckles’ new ‘Air Down’ range, which offers lightweight down-filled outerwear that is both packable and stylish.

Moose Knuckles Spring Summer 2023 CampaignPin
Models Noma Han and J’Adore Benjamin front Moose Knuckles’ spring-summer 2023 campaign. Photo: Johnny Dufort / Moose Knuckles

The Moose Knuckles spring-summer 2023 campaign was shot by photographer Johnny Dufort and art directed by Carlos Nazario. The advertisement stars Noma Han and J’Adore Benjamin, highlighting Moose Knuckles’ commitment to inclusivity. The brand’s unique perspective is also reflected in its versatile color palette of subdued neutrals countered by splashes of color like lime green.

Moose Knuckles Spring Summer 2023 Campaign Noma Han Yoga PosePin
Noma Han takes the spotlight for Moose Knuckles’ spring-summer 2023 campaign. Photo: Johnny Dufort / Moose Knuckles

Multifunctional versatility is a key component of Moose Knuckles’ collection, with standout pieces including the reversible iterations of the brand’s popular Borden Bunny hoodie, which can be worn with the plush faux fur side or the durable water-repellent shell side exposed. 

Wearing monochrome looks, Noma Han and J'Adore Benjamin star in Moose Knuckles' spring-summer 2023 campaign.Pin
Wearing monochrome looks, Noma Han and J’Adore Benjamin star in Moose Knuckles’ spring-summer 2023 campaign. Photo: Johnny Dufort / Moose Knuckles

Another noteworthy addition is the ‘Quilt Series’ range of sustainable lightweight jackets and separates made from recycled materials. Overall, the collection offers an enriched interpretation of Moose Knuckles’ high-performance fashions for the diverse demands of transitional style and warmer temperatures.


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