Will Chalker Fronts Missoni Fall ’22 Campaign

August 28, 2022
Missoni Campaign Fall 2022 Men Will Chalker British Model Cardigan Sweater
Will Chalker dons a zig-zag patterned cardigan sweater for Missoni’s fall-winter 2022 campaign for men. Photo Credit: Robin Galiegue / Missoni

Missoni envisions quite the narrative for its fall-winter 2022 campaign. The Italian brand imagines a story for the season capable of producing many illustrations of the cult of individualism known as a lifestyle.

The intersection of color theory and material composition with a nod to the future and the urban home solidifies Missoni’s point of view this fall. French fashion photographer Robin Galiegue collaborates with the fashion house to bring its vision to life. Meanwhile, Will Chalker settles in front of the camera. The British model joins Mini Andén for the advertisement.

Mini Anden Will Chalker Missoni Campaign Fall 2022
Mini Andén and Will Chalker couple up for Missoni’s fall-winter 2022 campaign. Photo Credit: Robin Galiegue / Missoni

Missoni Fall/Winter 2022 Campaign

For its fall 2022 campaign, Missoni seeks to offer a unique depiction of people from various periods carrying on a continuous dialogue with one another. The most global and emotive language, color, allow this exchange to occur.

Each hue’s history develops in the fabric’s weave and eventually joins the item’s choral harmony. Life began in another time and place, repeatedly reimagined for the present, and finally settled into its final form in the future.

Missoni Campaign Fall 2022 Will Chalker Mini Anden Model
Models Will Chalker and Mini Andén star in Missoni’s fall-winter 2022 campaign. Photo Credit: Robin Galiegue / Missoni