Missoni envisions quite the narrative for its fall-winter 2022 campaign. The Italian brand imagines a story for the season capable of producing many illustrations of the cult of individualism known as a lifestyle.
The intersection of color theory and material composition with a nod to the future and the urban home solidifies Missoni’s point of view this fall. French fashion photographer Robin Galiegue collaborates with the fashion house to bring its vision to life. Meanwhile, Will Chalker settles in front of the camera. The British model joins Mini Andén for the advertisement.
Missoni Fall/Winter 2022 Campaign
For its fall 2022 campaign, Missoni seeks to offer a unique depiction of people from various periods carrying on a continuous dialogue with one another. The most global and emotive language, color, allow this exchange to occur.
Each hue’s history develops in the fabric’s weave and eventually joins the item’s choral harmony. Life began in another time and place, repeatedly reimagined for the present, and finally settled into its final form in the future.