Missoni

Missoni was founded in 1953 by Ottavio Missoni and Rosita Missoni, who established a small knitwear workshop in Gallarate, Italy. The house built its identity through textile experimentation, developing a language of color and pattern that made knitted clothing recognizable at a glance.

Zigzags are its best-known signature, but the distinction goes beyond a single motif. Stripes and shifting tones create depth within the fabric, making a sweater both a garment and a study in color. For men, that approach offers an expressive alternative to the plain pullover, with soft construction keeping the effect relaxed.

The founders’ children extended the family business. Luca Missoni designed menswear, while Angela Missoni took creative leadership in 1997 and later oversaw both men’s and women’s collections. Their work developed the relationship between the house’s textile knowledge and a contemporary wardrobe.

Alberto Caliri succeeded Angela in 2021 before Filippo Grazioli became creative director in 2022. Caliri returned to lead the fashion collections in 2024. Based historically in Sumirago, Missoni continues to connect clothing with a broader world of interiors and design. Its menswear treats pattern as something to live in, bringing the house’s visual identity into shirts and outerwear as naturally as knitwear.