Zara Man’s Studio collection for spring-summer 2022 adds a dramatic element to the season’s fashion. The Spanish brand travels to Jordan to stage a campaign for its distinctive range. Kodi Smit-McPhee finds himself in the spotlight for the occasion. Smit-McPhee is most known for his work in “The Road,” “Let Me In,” and “X-Men: Apocalypse,” among other films. He’s most notable a recipient of the Golden Globe Award for Best Supporting Actor for his performance in “The Power of the Dog.”
Zara Man Studio Collection Spring/Summer 2022 Campaign
Zara explores the intersection of western and bohemian influences with its new Studio collection, with the synthesis showcased in a campaign dubbed “Mirage.” With his portrayal of Zara’s elegant man, Kodi Smit-McPhee takes on the primary role. Starring in the advertisement, Smit-McPhee appears in front of the lens of photographer David Sims. Meanwhile, Zara reunites with Fabien Baron, who oversaw the creative direction for the spectacular production.
Karl Templer styles Kodi Smit-McPhee for Zara’s Studio collection campaign. This season’s color palette is dominated by black, with Zara moving between tailored fits and loose, fluid silhouettes to create a cohesive look. On the other hand, Zara’s menswear pops out against a stunning set designed by Jean Michel Bertin.