With its spring 2023 Studio collection, Massimo Dutti tackles the challenges of modern urban living, a theme vividly reflected in its latest campaign. Shot by the talented Hunter & Gatti, the ad showcases the gritty reality of city life with moody lighting and a parking garage as the backdrop.
Massimo Dutti Studio Spring 2023 Campaign
The leading men of Massimo Dutti are the stars of the show, including Yuto Ebihara, Adamu Bulus, Olli Heinimaki, Oscar Kindelan, Tommaso Zana, and Nikita Stsjolokov, who model the brand’s latest Studio collection with panache. The collection features a mix of minimalist essentials such as trench coats, overshirts, slacks, and t-shirts, all designed for movement and comfort.
The accompanying video by Hunter & Gatti is a remarkable watch, with Jorane Rest directing the models’ movements and Kalle Eklund caring for their grooming. Massimo Dutti’s spring 2023 Studio collection and campaign celebrate contemporary city living and stylish, practical clothing.
