Loro Piana Cocooning Fall 2023: Luxury Meets Comfort

The Fashionisto

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Published October 19, 2023

Valentin Humbroich takes to the beach for the Loro Piana Cocooning fall-winter 2023 campaign. Pin
Valentin Humbroich takes to the beach for the Loro Piana Cocooning fall-winter 2023 campaign. Photo: Alasdair McLellan / Loro Piana

In an expanse where the horizon meets the sea, Loro Piana unveils its fall-winter 2023 Cocooning collection. This season, the revered Italian brand emphasizes a tactile experience, seamlessly melding its time-honored craftsmanship with an innovative spirit.

Cocooning, as the name suggests, is an invitation to wrap oneself in the gentle embrace of garments crafted from the finest materials—Aircash, an exceptionally warm yet lightweight cashmere yarn, and a lush blend of cotton, cashmere, and wool, all in undyed natural hues that retain the inherent qualities of the fibers.

Loro Piana Cocooning Fall/Winter 2023 Campaign

Mona Tougaard, Valentin Humbroich, and Rebecca Leigh Longendyke star in the Loro Piana fall-winter 2023 Cocooning campaign. Pin
Mona Tougaard, Valentin Humbroich, and Rebecca Leigh Longendyke star in the Loro Piana fall-winter 2023 Cocooning campaign. Photo: Alasdair McLellan / Loro Piana

The campaign, as captivating as the collection itself, is captured through the lens of esteemed photographer Alasdair McLellan.

Models Valentin Humbroich, Rebecca Leigh Longendyke, and Mona Tougaard personify the collection’s essence, exuding elegance and ease. In the visual narrative, they appear as close friends, sharing moments of serenity against a backdrop of nature’s beauty, their attires curated by stylist Aleksandra Woroniecka.

A cozy vision, Valentin Humbroich fronts the Loro Piana Cocooning fall-winter 2023 campaign. Pin
A cozy vision, Valentin Humbroich fronts the Loro Piana Cocooning fall-winter 2023 campaign. Photo: Alasdair McLellan / Loro Piana

The entire ensemble—the collection and the campaign—transports us to a world of refined simplicity. Loro Piana’s Cocooning collection for fall-winter 2023 mirrors the brand’s commitment to quality and its ability to offer timeless pieces that are sophisticated and effortlessly wearable.

Loro Piana enlists Valentin Humbroich as the face of its fall-winter 2023 Cocooning campaign. Pin
Loro Piana enlists Valentin Humbroich as the face of its fall-winter 2023 Cocooning campaign. Photo: Alasdair McLellan / Loro Piana

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