This season, Leon Dame has continued to shine brightly. Following a recent appearance in a Massimo Dutti editorial and an Isabel Marant advertisement, the top model has returned to the limelight. Leon appears in Loro Piana’s spring-summer 2022 advertising campaign this time around. According to Loro Piana, the advertising transports us to the beach to experience the delicate, sensual tension of a freshly discovered frame of mind.
Loro Piana Spring/Summer 2022 Campaign
Mario Sorrenti photographs Leon Dame for the Loro Piana spring 2022 campaign. Heiko Keinath’s art direction helps to bring the scenic adventure to life. To create these stunning photographs, Sorrenti concentrates his camera lens on Leon, using natural light and shadows created by the model to create images representing the serene, confident, and beautiful essence of Loro Piana’s new collection.
Aleksandra Woroniecka styles Leon for Loro Piana’s spring advertising campaign. Tailoring is soft for the season, and the brand gravitates towards neutral tones for easy dressing. Woroniecka, on the other hand, emphasizes essential items such as light jackets made of natural fibers like linen or unique pieces such as a knit sweater made of cotton, linen, silk, and cashmere.