Lionel Messi for Louis Vuitton: A Journey Beyond the Horizon

The Fashionisto

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Published April 14, 2023

Lionel Messi Louis Vuitton Horizon Campaign 2023 OutsidePin
Iconic footballer Lionel Messi fronts Louis Vuitton’s “Horizon Never Ends” campaign. Photo: Glen Luchford / Louis Vuitton

In a striking liaison, Lionel Messi once again encounters the luxury world of Louis Vuitton, following his sensational moment last year when the football legend shared the frame with Cristiano Ronaldo. As the sole protagonist this time, Messi is captured by the illustrious lens of fashion photographer Glen Luchford, embodying the spirit of Louis Vuitton’s “Horizon Never Ends” travel campaign.

Lionel Messi for Louis Vuitton Horizon Campaign

Lionel Messi Louis Vuitton Horizon Campaign 2023 AirportPin
Lionel Messi appears inside an airport in Louis Vuitton’s “Horizon Never Ends” campaign. Photo: Glen Luchford / Louis Vuitton

With the Horizon collection taking center stage, Lionel Messi’s innate elegance shines as he journeys to an unknown destination. Embodying a refined aesthetic, the 35-year-old sports an LV-emblazoned blazer, neatly cuffed trousers, a classic crewneck, and polished leather ankle boots. The images showcase the Argentine athlete interacting with various luxurious travel pieces from the collection, including suitcases and trunks.

Lionel Messi Louis Vuitton Horizon Campaign 2023 TrunksPin
Lionel Messi stars in Louis Vuitton’s “Horizon Never Ends” campaign. Photo: Glen Luchford / Louis Vuitton

Messi explains his thoughts on the concept of the horizon: “For me, the horizon is looking to the future, letting my imagination carry me and thinking about what could happen, what the future holds—all its possibilities.” Under Glen Luchford’s expert direction, the football star also appears in a mesmerizing Louis Vuitton ad video, showcasing the sleek and sophisticated Horizon suitcase, a product of the harmonious collaboration between the Maison and esteemed designer Marc Newson.


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