Sam Li & Jaden Smith Front Louis Vuitton LV Archlight 2.0 Campaign

The Fashionisto

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Published March 29, 2023

Sam Li Louis Vuitton Archlight Campaign 2023Pin
Sam Li wears the Louis Vuitton LV Archlight 2.0 Men’s Platform Sneaker. Photo: Louis Vuitton

In an exuberant celebration of the iconic LV Archlight sneaker, Louis Vuitton unveils the LV Archlight 2.0 and an accompanying eye-catching campaign. Exuding an avant-garde flair, this must-have sneaker is brought to life by the striking advertising visuals featuring footballer Sam Li and musician Jaden Smith, both of whom command attention.

Louis Vuitton Archlight Campaign 2023 Sam LiPin
Footballer Sam Li rocks the Louis Vuitton LV Archlight 2.0 Platform Sneaker. Photo: Louis Vuitton

Sam Li for Louis Vuitton LV Archlight 2.0 Campaign

Sam Li takes center stage, showcasing the bold LV Stage line of the LV Archlight 2.0 collection. The range pays homage to the 2000s pop culture, incorporating Y2k-inspired metallics, cutting-edge materials, and sportswear nods, converging into an oversized, audacious silhouette.

The 19-year-old footballer from Dalian, China, radiates style in the LV Archlight campaign. Li flaunts Louis Vuitton’s alluring sneakers and dazzles in silver ensembles, complete with statement pieces such as a fluorescent belted coat and a matching short and jacket set.

Jaden Smith Louis Vuitton Archlight Campaign 2023Pin
Jaden Smith sports the Louis Vuitton LV Archlight 2.0 Platform Loafer. Photo: Carlijn Jacobs / Louis Vuitton

Jaden Smith for Louis Vuitton LV Archlight 2.0 Campaign

Meanwhile, Jaden Smith captivates the world with the LV Mansion range of the LV Archlight 2.0 collection. As an official ambassador for the line, Smith fearlessly dons womenswear, displaying the gothic-inspired loafer with a jet-black, sculptural silhouette. The campaign exudes a sense of boundary-pushing sophistication that is both effortless and impactful.

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Jaden Smith shares the spotlight with model Mona Tougaard for the Louis Vuitton Archlight campaign. Photo: Carlijn Jacobs / Louis Vuitton

In its latest iteration, the LV Archlight 2.0 collection seamlessly marries the past and the present, fusing nostalgia with innovation and setting the stage for a new era in sneaker design. With such illustrious ambassadors, the collection is poised to make waves in the fashion world and beyond, all while maintaining the essence of what makes Louis Vuitton an enduring symbol of luxury and style.

Sam Li Louis Vuitton Archlight CampaignPin
Donning a silver Y2k-inspired outfit, Sam Li wears the Louis Vuitton LV Archlight Sneaker. Photo: Louis Vuitton

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