JOOP! is back with a fall-winter 2021 campaign. For the season, the fashion brand enlists models Ton Heukels, Raphael Balzer, Marilhéa Peillard, and Kim Riekenberg as its stars. The models in JOOP!’s new collection hit the studio, reflecting this season’s “Get Connected” theme.
Reflecting on our contemporary lifestyle and how fashion connects people, JOOP!’s new clothing line aims to merge some of the main aspects of modern living. The collection finds its inspiration in the digitalization of everyday life and the impact of technology on our emotions and relations–tackling the challenges seen with contemporary clothing.
As our individual lives interlace work and leisure more and more, JOOP! strives to bring us a collection of fashionable clothing with multifunctionality and versatility as core values while preserving comfort and a confident feel. The new style has a distinctly modern look while still keeping in line with brand values.
JOOP!’s items merge tradition with novelty, resulting in clothing pieces that are attractive, stylish, and, while not necessarily extravagant, still catch the eye and draw attention. The theme “Get Connected” really rings true!