Ton & Raphael ‘Get Connected’ for JOOP! Fall ’21 Campaign

The Fashionisto

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Published October 21, 2021

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Updated March 25, 2023

Models Raphael Balzer and Ton Heukels star in JOOP!'s fall-winter 2021 campaign.Pin
Models Raphael Balzer and Ton Heukels star in JOOP!’s fall-winter 2021 campaign.

JOOP! is back with a fall-winter 2021 campaign. For the season, the fashion brand enlists models Ton HeukelsRaphael BalzerMarilhéa Peillard, and Kim Riekenberg as its stars. The models in JOOP!’s new collection hit the studio, reflecting this season’s “Get Connected” theme.

Related: UMBERTO VILLAHERMOSA & DAN ZSOLT CRUISE WITH JOOP! FOR SPRING CAMPAIGN

Reflecting on our contemporary lifestyle and how fashion connects people, JOOP!’s new clothing line aims to merge some of the main aspects of modern living. The collection finds its inspiration in the digitalization of everyday life and the impact of technology on our emotions and relations–tackling the challenges seen with contemporary clothing.

Fashion models Ton Heukels, Marilhéa Peillard, Raphael Balzer, and Kim Riekenberg appear in JOOP!'s fall-winter 2021 campaign.Pin
Fashion models Ton Heukels, Marilhéa Peillard, Raphael Balzer, and Kim Riekenberg appear in JOOP!’s fall-winter 2021 campaign.

As our individual lives interlace work and leisure more and more, JOOP! strives to bring us a collection of fashionable clothing with multifunctionality and versatility as core values while preserving comfort and a confident feel. The new style has a distinctly modern look while still keeping in line with brand values. 

JOOP!’s items merge tradition with novelty, resulting in clothing pieces that are attractive, stylish, and, while not necessarily extravagant, still catch the eye and draw attention. The theme “Get Connected” really rings true!

JOOP! Fall/Winter 2021 Campaign

Ton Heukels flashes a little skin in a suit jacket for JOOP!'s fall-winter 2021 campaign.Pin
Ton Heukels flashes a little skin in a suit jacket for JOOP!’s fall-winter 2021 campaign.
Raphael Balzer fronts JOOP!'s fall-winter 2021 campaign.Pin
Raphael Balzer fronts JOOP!’s fall-winter 2021 campaign.
JOOP! enlists models Raphael Balzer and Ton Heukels as the stars of its fall-winter 2021 campaign.Pin
JOOP! enlists models Raphael Balzer and Ton Heukels as the stars of its fall-winter 2021 campaign.
Marilhéa Peillard, Raphael Balzer, Ton Heukels, and Kim Riekenberg front JOOP!'s fall-winter 2021 campaign.Pin
Marilhéa Peillard, Raphael Balzer, Ton Heukels, and Kim Riekenberg front JOOP!’s fall-winter 2021 campaign.

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