JOOP!

JOOP! was founded in Hamburg in 1986 by German designer Wolfgang Joop. The capital letters and exclamation mark distinguished the label from the person, giving the name a graphic identity of its own. Fashion and fragrance helped establish a business that connected designer recognition to a broad lifestyle offer.

Menswear has centered on the relationship between tailoring and a more relaxed wardrobe. A suit supplies one expression of the brand, while knitwear and casual jackets offer ways to change its degree of formality. The cornflower motif provides a recurring signature, appearing as a decorative detail across different products.

The label’s image reflects a man who moves between professional and social settings. Coats and tailored trousers give a casual piece a more formal context, while changes in fabric can soften the character of a suit. This exchange between dress codes has allowed the collection to extend beyond the occasion that first calls for a jacket and tie.

Wolfgang Joop left the business in 2001, and Holy Fashion Group became its sole owner in 2008. The group’s headquarters in Kreuzlingen, Switzerland, became the center of the fashion operation, while the brand retained its German origins. JOOP! continues to develop apparel alongside a wider licensed product range, with menswear remaining central to its fashion identity.