Jil Sander Heads to Iceland for Fall Campaign

October 18, 2022
Jil Sander+ Campaign Men Fall 2022 Matthew Seymour Model
In front and center, Matthew Seymour stars in the Jil Sander+ fall-winter 2022 campaign. Photo: Nikki McClarron / Jil Sander

This autumn, Jil Sander finds peace in nature. For its fall-winter 2022 advertising campaign, the fashion brand visits Iceland. The creative directors of Jil Sander, Lucie and Luke Meier view Iceland as the essence of nature where we can be vulnerable and alone but also as a reflection of their childhood. The designer pair grew up hiking, skiing, and snowboarding through wintery settings. Similar to their own experiences, the Meiers view the new advertisement for Jil Sander as requiring a profound awareness of nature to interact with the environment.

Nikki McClarron photographs the fall-winter 2022 advertising campaign for Jil Sander+. To capture the intimacy and atmosphere, the British fashion photographer travels to the northeastern region of Iceland. The engagement’s protagonist is South African model Matthew Seymour. Matthew, embodying the essence of the Jil Sander man for fall, prepares for the elements with a combination of elegant, practical, and versatile clothing from Jil Sander’s main menswear collections.

Jil Sander+ Fall/Winter 2022 Campaign

Jil Sander+ Campaign Men Fall 2022 Matthew Seymour Model Winter White
Wearing all white, Matthew Seymour fronts the Jil Sander+ fall-winter 2022 campaign. Photo: Nikki McClarron / Jil Sander
Jil Sander+ Campaign Men Fall 2022 Matthew Seymour Model Monochrome Look
Matthew Seymour models a monochrome look for the Jil Sander+ fall-winter 2022 campaign. Photo: Nikki McClarron / Jil Sander
Jil Sander+ Campaign Men Fall 2022 Matthew Seymour Model Iceland
Iceland serves as the setting for the Jil Sander+ fall-winter 2022 campaign. Photo: Nikki McClarron / Jil Sander
Jil Sander+ Campaign Men Fall 2022 Matthew Seymour Model Sweater
Cozy in a sweater, Matthew Seymour fronts the Jil Sander+ fall-winter 2022 campaign. Photo: Nikki McClarron / Jil Sander
Jil Sander+ Campaign Men Fall 2022 Matthew Seymour Model Back
Jil Sander unveils its fall-winter 2022 campaign for men. Photo: Nikki McClarron / Jil Sander