Jeremy Allen White Fronts 2024 Calvin Klein Underwear Ad

The Fashionisto

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Published January 4, 2024

Striking a pose, Jeremy Allen White fronts Calvin Klein's spring 2024 underwear campaign.Pin
Striking a pose, Jeremy Allen White fronts Calvin Klein’s spring 2024 underwear campaign. Photo: Mert Alas / Calvin Klein

In the heart of downtown New York, amidst the city’s unyielding architecture and pulsating beat, Calvin Klein’s spring 2024 underwear campaign unfolds with its star Jeremy Allen White. Photographer Mert Alas captures the essence of the urban landscape, crafting a visual narrative that juxtaposes the soft curves of Calvin Klein’s signature underwear against the hard lines of the cityscape.

Jeremy Allen White for Calvin Klein Spring 2024 Advertisement

Showcasing comfort and style, Jeremy Allen White fronts Calvin Klein's spring 2024 underwear campaign.Pin
Showcasing comfort and style, Jeremy Allen White fronts Calvin Klein’s spring 2024 underwear campaign. Photo: Mert Alas / Calvin Klein

The ad showcases the range of Calvin Klein’s underwear collection—Intense Power to Micro Stretch, Micro Mesh to Modern Cotton, and Cotton Stretch styles—each piece exemplifying the seamless blend of comfort and aesthetic appeal.

The monochromatic palette of black and white undergarments stands stark against the backdrop, an artistic nod to the brand’s timeless appeal.

Jeremy Allen White, the face of this advertisement, brings a raw, unfiltered energy to the campaign. Known for his compelling roles in Shameless and The Bear and fresh from his latest film, The Iron Claw, White exudes a confidence that is both relatable and aspirational.

Jeremy Allen White brings a raw attitude to Calvin Klein's spring 2024 underwear campaign.Pin
Jeremy Allen White brings a raw attitude to Calvin Klein’s spring 2024 underwear campaign. Photo: Mert Alas / Calvin Klein

Styled by Emmanuelle Alt, White embodies Calvin Klein’s commitment to effortless style, his physique a canvas for the clean lines of the briefs and boxer briefs. Adding to this, the 32-year-old’s casual poise in the brand’s quintessential white t-shirt and jeans resonates with Calvin Klein’s ethos as more than just clothing but an expression of self.

In Calvin Klein's latest underwear ad, Jeremy Allen White captures the laid-back spirit of spring 2024.Pin
In Calvin Klein’s latest underwear ad, Jeremy Allen White captures the laid-back spirit of spring 2024. Photo: Mert Alas / Calvin Klein

Calvin Klein’s advertisement transcends the typical fashion display, becoming a statement of cultural currency. After all, the iconic American brand continues to define what it means to be modern and relevant.

Calvin Klein pairs an urban attitude with relaxed comfort for its spring 2024 underwear advertisement featuring Jeremy Allen White.Pin
Calvin Klein pairs an urban attitude with relaxed comfort for its spring 2024 underwear advertisement featuring Jeremy Allen White. Photo: Mert Alas / Calvin Klein

Following in the footsteps of actors like Brandon Flynn, Aaron Taylor-Johnson, and Michael B. Jordan, Jeremy Allen White helps Calvin Klein assert its place in wardrobes and the zeitgeist.

Urban allure meets casual ease in Calvin Klein's spring 2024 underwear ad with Jeremy Allen White.Pin
Urban allure meets casual ease in Calvin Klein’s spring 2024 underwear ad with Jeremy Allen White. Photo: Mert Alas / Calvin Klein

The spring 2024 underwear collection reflects Calvin Klein’s understanding of the intersection between form, function, and fashion, ensuring that each piece within the campaign is not simply worn but lived in.

The Bear star Jeremy Allen White appears in Calvin Klein's spring 2024 underwear campaign.Pin
The Bear star Jeremy Allen White appears in Calvin Klein’s spring 2024 underwear campaign. Photo: Mert Alas / Calvin Klein
Calvin Klein enlists Jeremy Allen White as the star of its spring 2024 underwear advertisement.Pin
Calvin Klein enlists Jeremy Allen White as the spring 2024 underwear advertisement star. Photo: Mert Alas / Calvin Klein
Calvin Klein's spring 2024 underwear advertisement stars actor Jeremy Allen White.Pin
Calvin Klein’s spring 2024 underwear advertisement stars actor Jeremy Allen White. Photo: Mert Alas / Calvin Klein
Calvin Klein taps Jeremy Allen White to showcase its underwear for its spring 2024 advertisement.Pin
Calvin Klein taps Jeremy Allen White to showcase its underwear for its spring 2024 advertisement. Photo: Mert Alas / Calvin Klein

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