With the festive season in motion, Calvin Klein pivots from its casual denim and underwear showcase to embody the spirit of celebration with a new chapter of its holiday 2023 campaign. Photographed by James Brodribb, the advertisement presents an elegant lineup of formal attire that harmonizes with the joyful exuberance of holiday festivities.
Calvin Klein Holiday 2023 Campaign
Calvin Klein’s campaign features models Kit Butler, Ryan Park, and Valentin Humbroich. The composition of the images balances the stark simplicity of Calvin Klein’s aesthetic with the warmth and intimacy of the holiday spirit.
Jasmine Hassett styles ensembles that speak of timeless grace with minimalistic flair, a Calvin Klein signature. The campaign turns away from the bright and flashy in favor of classic neutral tones, allowing the clean lines of the suits, dress shirts, and trousers to stand out.
Sweaters add a touch of casual elegance, perfect for those chilly winter evenings. While steeped in tradition, every piece feels contemporary and fresh, reflecting Calvin Klein’s ability to blend the classic with the current.
The campaign’s lighting is deliberate, casting a soft glow that hints at the warmth of indoor celebrations and contrasts with the coolness of the season. This visual storytelling accentuates the garments’ fine details while evoking the allure of the holidays—a time for looking one’s best in the company of friends and family.
