J Balvin Spreads Peace & Love with GUESS Originals Amor Collection

The Fashionisto

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Published May 16, 2022

J Balvin GUESS Originals Amor Collection 2022 CampaignPin
J Balvin collaborates with GUESS Originals for a new collection entitled “Amor.”

J Balvin collaborates with GUESS Originals once again to deliver the vibrant Amor collection. The new collection is inspired by Balvin’s documentary “The Boy from Medellin” and revisits the GUESS DNA, resulting in signature designs and upgraded fabrics.

“We’ve been collaborating for a couple of years now,” Balvin says of his collaboration with GUESS. “We have more than a business partnership; it’s a friendship–it’s like my family working with Nicolai and GUESS.” The musician adds, “This newest collab is all about peace and love–that’s what we need right now.”

GUESS Originals x J Balvin Amor Collection

The GUESS Originals x J Balvin Amor collection, like his documentary, delves into who the artist is beyond the stardom and his fight with mental health. As a result, the new partnership embraces the worldwide concept of “Amor y Paz,” which translates as “Peace and Love.” Finally, there is a resurgence of optimism and cheerfulness.

Related: CHARLIE MATTHEWS REUNITES WITH GUESS FOR SPRING ’22 CAMPAIGN

J Balvin Denim GUESS Originals Amor Collection Campaign 2022Pin
Music artist J Balvin takes up the spotlight in the campaign for his new GUESS Originals Amor collection.

“Our partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS’s heritage of provoking a sense of celebration,” says Nicolai Marciano, GUESS Originals’ director of brand partnerships. “The collection features a universal design language rooted in bright colors, peace and love–especially self-love.”

GUESS Originals J Balvin Amor Collection Campaign 2022Pin
Optimism is front and center for the new GUESS Originals x J Balvin Amor collection.

J Balvin’s new capsule collection for GUESS Originals is bright and cheerful, featuring an uplifting combination of vibrant colors and pastel tones with graphic patterns. Everything from a denim trucker jacket and carpenter pants to camp shirts and swim shorts is available. Explore the GUESS Originals x J Balvin Amor line at GuessOriginals.com.


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