Gus Kenworthy Goes Sporty in Prada Linea Rossa Campaign

November 22, 2020
Gus Kenworthy stars in the fall-winter 2020 Prada Linea Rossa campaign.
Gus Kenworthy stars in the fall-winter 2020 Prada Linea Rossa campaign.

Prada Linea Rossa looks to American freestyle skier and Olympic silver medalist Gus Kenworthy as the face of its fall-winter 2020 campaign. The Italian brand highlights its clothing range, which features “textile invention, coupled with a sleek silhouette, intended to perform under the most extreme circumstances.” The perfect representative of someone who needs durable clothes, Kenworthy is more than happy to link up with Prada Linea Rossa for the season. Vanina Sorrenti photographs the athlete with creative direction by Ferdinando Verderi. Sorrenti captures simple portraits of Kenworthy with various backlights creating a modern contrast. Meanwhile, Kenworthy showcases Prada Linea Rossa’s menswear, including windbreakers, fleece jackets, and insulated pants.

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Gus Kenworthy for Prada Linea Rossa Campaign

American freestyle skier Gus Kenworthy fronts Prada Linea Rossa's fall-winter 2020 campaign.
American freestyle skier Gus Kenworthy fronts Prada Linea Rossa’s fall-winter 2020 campaign.
Prada Linea Rossa enlists Gus Kenworthy as the face of its fall-winter 2020 campaign.
Prada Linea Rossa enlists Gus Kenworthy as the face of its fall-winter 2020 campaign.
Vanina Sorrenti photographs Gus Kenworthy for Prada Linea Rossa's fall-winter 2020 campaign.
Vanina Sorrenti photographs Gus Kenworthy for Prada Linea Rossa’s fall-winter 2020 campaign.
Front and center, Gus Kenworthy appears in Prada Linea Rossa's fall-winter 2020 campaign.
Front and center, Gus Kenworthy appears in Prada Linea Rossa’s fall-winter 2020 campaign.