Gucci’s latest campaign, “Gucci is a Feeling,” artfully captures the spirit of tennis while celebrating Jannik Sinner’s dynamic journey on and off the court. As Gucci’s global brand ambassador, Sinner’s third year with the renowned fashion house is commemorated through a series of striking visuals that blend the grace of tennis with Gucci’s signature style.
Jannik Sinner for Gucci is a Feeling Advertisement
Photographed by Riccardo Raspa and art directed by Riccardo Zanola, the Gucci advertisement vividly portrays Sinner’s athletic persona, dressed in sporty tennis attire, against the vibrant backdrops of clay, grass, and hard tennis courts.
The campaign draws inspiration from Gucci’s rich tennis heritage, dating back to the 1970s when the brand first explored tennis-inspired fashion.
Gucci’s images pay homage to the brand’s lasting connection to tennis, showcasing its iconic duffle bags alongside Sinner’s natural poses. Furthermore, the campaign’s aesthetics reflect a sophisticated interplay of vintage and modern styles that appeal to nostalgia and the contemporary gaze.
