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You are here: Home / Fashion / Campaigns / Gucci Celebrates Chinese New Year with Capsule Collection

Gucci Celebrates Chinese New Year with Capsule Collection

Published on January 8, 2022
Models Kuya Okai and Carson Williams for Gucci Tiger capsule collection.
Models Kuya Okai and Carson Williams for Gucci Tiger capsule collection.

The Gucci Tiger capsule collection for 2022 celebrates the Chinese New Year and the Year of the Tiger. The Italian fashion house launches a new advertising campaign to highlight its festive clothing and accessories collection. Gucci creative director Alessandro Michele collaborates with photographer Angelo Pennetta on the advertisement.

Kuya Okai stars in the Gucci Tiger Chinese New Year campaign.
Kuya Okai stars in the Gucci Tiger Chinese New Year campaign.

Gucci Chinese New Year Campaign

Kuya Okai, Carson Williams, Souleymane Sacko, and Malik Anderson are among the models who appear in Gucci’s advertising campaign. The models take center stage in Michele’s most recent Gucci collection, which is lively. Bright colors and graphics are combined with Gucci signatures, such as the brand’s GG logo, to create a cohesive and must-have look.

Related: KAI ENJOYS A WINTER WONDERLAND FOR GUCCI ARIA HOLIDAY CAMPAIGN

Italian fashion house Gucci enlists Souleymane Sacko as its campaign star for the Chinese New Year.
Italian fashion house Gucci enlists Souleymane Sacko as its campaign star for the Chinese New Year.

Jonathan Kaye is in charge of styling for Gucci’s Year of the Tiger campaign, photographed by Pennetta. Kaye curates youthful looks that seamlessly blend sleek and sporty styles when it comes to fashion. Gucci offers a variety of accessories, including sneakers, bags, and hats, in addition to must-have clothing items such as track jackets, cardigans, and hooded sweatshirts.

Gucci enlists model Carson Williams as the star of its Chinese New Year campaign.
Gucci enlists model Carson Williams as the star of its Chinese New Year campaign.
Malik Anderson appears in the Gucci Chinese New Year campaign.
Malik Anderson appears in the Gucci Chinese New Year campaign.
Luke Clod for Gucci Chinese New Year campaign.
Luke Clod for Gucci Chinese New Year campaign.
Souleymane Sacko stars in Gucci's Chinese New Year campaign.
Souleymane Sacko stars in Gucci’s Chinese New Year campaign.

Filed Under: Campaigns

  • Designer : Alessandro Michele
  • Fashion Label : Gucci
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