Gucci celebrates its 100th anniversary with a musically-themed advertisement. The Gucci 100 campaign unveils a timeless tale of how the Italian fashion house has continuously evolved along with the diverse music eras. Photographer Joshua Woods collaborates with art director Christopher Simmonds for the celebratory outing.
The Gucci 100 campaign video shows several singers covering renditions of classics from the early 1930s to the early 1990s, wearing pieces inspired by 100 years of pop culture with Gucci–inviting the youth and modern viewers to experience Gucci’s journey in different forms.
Alessandro Michele’s eclectic and vintage-inspired approach to design empowers Gucci’s latest collection to combine nostalgia with a modern sentiment that fits today’s trends. Jonathan Kaye styles Michele’s most recent men’s and women’s clothing for the brand, highlighting pieces that feature Gucci’s signature logo and 100 centennial prints in different styles and designs.
Gucci delivers a stylish season, complete with warm brown tones, double-breasted green coats, flower printed coats and shirts, red Gucci 100 centennial prints, wool sweaters, loafers, bucket hats, and other retro looks perfect for men to wear for a fashionable everyday look. The stylish cuts and patterns provide a trendy and classic look at the same time. The Gucci 100 campaign displays two mediums; music and fashion, both capable of reflecting the times and trends of the present culture.