Harvey, Richard & Chris Embrace ‘Hardcore Denim’ for G-Star Raw Fall ’20 Campaign

October 10, 2020
Models Chris Prang, Harvey Haydon, and Richard Deiss come together as the stars of G-Star Raw's fall-winter 2020 men's campaign.
Models Chris Prang, Harvey Haydon, and Richard Deiss come together as the stars of G-Star Raw’s fall-winter 2020 men’s campaign. The models showcase the label’s latest interpretation of the iconic denim shirt.

G-Star Raw leaves nothing to assumption as the brand presents its fall-winter 2020 campaign to support its “Hardcore Denim” collection. The season celebrates denim on denim styles, focusing on G-Star Raw’s utility clothing, which draws inspiration from everything from hunting garments and military uniforms to the biker’s rebellious outfit. Alongside revisiting denim classics from its archives, G-Star Raw introduces a new style for fall with its Scutar 3D jeans. The Scutar jeans pick up where the label’s Citishield style left off, embracing a slim and tapered fit that mirrors moto-pants.

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G-Star Raw Fall/Winter 2020 Campaign

Harvey Haydon stars in G-Star Raw's fall-winter 2020 men's campaign.
Harvey Haydon stars in G-Star Raw’s fall-winter 2020 men’s campaign. The British model channels a modern biker aesthetic in the brand’s new denim styles.
Clad in denim, model Chris Prang fronts G-Star Raw's fall-winter 2020 men's campaign.
Clad in denim, model Chris Prang fronts G-Star Raw’s fall-winter 2020 men’s campaign. He makes a statement in a trim denim jacket and waxed jeans.
Richard Deiss reunites with G-Star Raw to front its fall-winter 2020 "Hardcore Denim" men's campaign.
Richard Deiss reunites with G-Star Raw to front its fall-winter 2020 “Hardcore Denim” men’s campaign. Richard’s denim look is accessorized with a flat cap and leather gloves.
British model Harvey Haydon sports a denim shirt for G-Star Raw's fall-winter 2020 men's campaign.
British model Harvey Haydon sports a denim shirt for G-Star Raw’s fall-winter 2020 men’s campaign.