A$AP Rocky, Tyler the Creator & Iggy Pop Front Gucci Fall ’20 Tailoring Campaign

October 7, 2020
Tyler, The Creator, A$AP Rocky, and Iggy Pop star in Gucci's fall-winter 2020 Tailoring campaign.
Tyler, The Creator, A$AP Rocky, and Iggy Pop star in Gucci’s fall-winter 2020 Tailoring campaign.

Gucci brings together an unlikely trio for its fall-winter 2020 tailoring campaign. A$AP Rocky and Tyler, The Creator, are modern-day rockstars as they join legend Iggy Pop for an advertisement shot pre-COVID in a luxurious Californian home. Harmony Korine connects with the stars to photograph the campaign. Embracing the “Rock Star Life,” as Gucci puts it, the musicians showcase the Italian brand’s latest men’s suits.

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Italian brand enlists Iggy Pop, Tyler, The Creator, and A$AP Rocky as the stars of its fall-winter 2020 Tailoring campaign.
Italian brand Gucci enlists Iggy Pop, Tyler, The Creator, and A$AP Rocky as the stars of its fall-winter 2020 Tailoring campaign.

“A certain type of fun is also portrayed, and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood,” explains Gucci creative director Alessandro Michele. “It was beautiful to see these three men together, seemingly different but very similar.” Dressed to impress, A$AP, Tyler, and Iggy showcase desirable pieces like Gucci’s cable-knit crop sweater, a wool mohair suit, and GG mini bag.

Gucci Fall/Winter 2020 Tailoring Campaign

All smiles, A$AP Rocky, Tyler, The Creator, and Iggy Pop front Gucci's fall-winter 2020 Tailoring campaign.
All smiles, A$AP Rocky, Tyler, The Creator, and Iggy Pop front Gucci’s fall-winter 2020 Tailoring campaign.
Harmony photographs A$AP Rocky, Iggy Pop, and Tyler, The Creator for Gucci's fall-winter 2020 Tailoring campaign.
Harmony Korine photographs A$AP Rocky, Iggy Pop, and Tyler, The Creator for Gucci’s fall-winter 2020 Tailoring campaign.