![Sean OPry 2023 FRAME Sean O'Pry wears double denim as he steps out for FRAME's cocktail at the Golden Swan.](https://www.thefashionisto.com/wp-content/uploads/2023/08/Sean-OPry-2023-FRAME.jpg)
FRAME’s Modern Man campaign recently received its spotlight at a cocktail soirée in Greenwich Village’s newly opened Golden Swan, a venue imbued with history and artistic resonance. Hosted by Erik Torstensson, the co-founder of FRAME, the evening bore an additional layer of significance as Torstensson is also an investor in the Golden Swan.
This two-story townhouse, dating back to the 19th century, has a storied past, serving as a haven for the West Village’s artists, poets, and bohemian spirits.
FRAME Cocktail at the Golden Swan
![Fernando Casablancas 2023 FRAME Fernando Casablancas wears a FRAME denim jacket and jeans at the brand's cocktail event celebrating its new Modern Man campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/08/Fernando-Casablancas-2023-FRAME.jpg)
The night was teeming with an eclectic mix of personalities, from models and influencers to athletes, each contributing to the palpable atmosphere of stylish enthusiasm. The sartorial choices of the evening notably highlighted FRAME denim, a staple that has increasingly become synonymous with the brand.
![Gage Gomez 2023 FRAME Stepping out to celebrate FRAME's Modern Man campaign, Gage Gomez channels Y2K style in baggy jeans and a leather jacket.](https://www.thefashionisto.com/wp-content/uploads/2023/08/Gage-Gomez-2023-FRAME.jpg)
The evening showcased contemporary looks while offering a nod to the nostalgic—mainly the 90s and Y2K—with its range of double denim and relaxed, baggy fits. This culmination of modern attitude and retro inspirations illustrated that FRAME’s Modern Man is as much about embracing new trends as he is about understanding and respecting the cyclical nature of fashion.
![Tanner Reese 2023 FRAME Tanner Reese rocks frayed denim at FRAME's cocktail party at the Golden Swan.](https://www.thefashionisto.com/wp-content/uploads/2023/08/Tanner-Reese-2023-FRAME.jpg)
![Alexander Roth 2023 FRAME Alexander Roth](https://www.thefashionisto.com/wp-content/uploads/2023/08/Alexander-Roth-2023-FRAME.jpg)
![Ben Robson 2023 FRAME Ben Robson](https://www.thefashionisto.com/wp-content/uploads/2023/08/Ben-Robson-2023-FRAME.jpg)
![Cherokee Jack 2023 FRAME Cherokee Jack](https://www.thefashionisto.com/wp-content/uploads/2023/08/Cherokee-Jack-2023-FRAME.jpg)
![Colin King 2023 FRAME Colin King](https://www.thefashionisto.com/wp-content/uploads/2023/08/Colin-King-2023-FRAME.jpg)
![Conor Dwyer 2023 FRAME Conor Dwyer](https://www.thefashionisto.com/wp-content/uploads/2023/08/Conor-Dwyer-2023-FRAME.jpg)
![Eric Rutherford 2023 FRAME Eric Rutherford](https://www.thefashionisto.com/wp-content/uploads/2023/08/Eric-Rutherford-2023-FRAME.jpg)
![Ian Malone 2023 FRAME Ian Malone](https://www.thefashionisto.com/wp-content/uploads/2023/08/Ian-Malone-2023-FRAME.jpg)
![Isaac Hindin Miller 2023 FRAME Isaac Hindin-Miller](https://www.thefashionisto.com/wp-content/uploads/2023/08/Isaac-Hindin-Miller-2023-FRAME.jpg)
![Kenny Golladay 2023 FRAME Kenny Golladay](https://www.thefashionisto.com/wp-content/uploads/2023/08/Kenny-Golladay-2023-FRAME.jpg)
![Marcos Fecchino 2023 FRAME Marcos Fecchino](https://www.thefashionisto.com/wp-content/uploads/2023/08/Marcos-Fecchino-2023-FRAME.jpg)
![Mingus Reedus 2023 FRAME Mingus Reedus](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mingus-Reedus-2023-FRAME.jpg)
![Serge Rigvava 2023 FRAME Serge Rigvava](https://www.thefashionisto.com/wp-content/uploads/2023/08/Serge-Rigvava-2023-FRAME.jpg)
![Stan Taylor 2023 FRAME Stan Taylor](https://www.thefashionisto.com/wp-content/uploads/2023/08/Stan-Taylor-2023-FRAME.jpg)
![Tyler Mazaheri 2023 FRAME Tyler Mazaheri](https://www.thefashionisto.com/wp-content/uploads/2023/08/Tyler-Mazaheri-2023-FRAME.jpg)