PinTyson Ritter for the FRAME campaign. Photo: Erik Torstensson / FRAME
FRAME’s Modern Man campaign for 2023 is a rich mosaic of individuality, creativity, and contemporary style. Photographed by Erik Torstensson, the co-founder and chief creative director of FRAME, the project features basketball players Nic Claxton, Rudy Gay, and Brandon Ingram, stylists Matt Holmes and Seppe Tirabassi, interior designer Colin King, artist Sloane Angell and other notable figures. Together, these portraits create a cohesive illustration of modern masculinity.
FRAME Modern Man Campaign
PinCherokee Jack for FRAME campaign. Photo: Erik Torstensson / FRAME
Through the creative lens of Torstensson, a visual narrative unfolds that connects with various tastes and interests. The campaign features tennis player Taylor Fritz, tattoo artist Jonboy, models Tanner Reese and Cherokee Jack, and the energetic style of All American Rejects’ Tyson Ritter. These images resonate across different spectra, transforming the ordinary into something distinctive.
PinTanner Reese for the FRAME campaign. Photo: Erik Torstensson / FRAME
The third unveiling of FRAME’s Modern Man campaign underscores the brand’s commitment to focusing on wardrobe essentials. Collaborating with figures such as MILK make-up’s Mazdack Rassi, SNL’s Michael Longfellow, and designer Albert Ayal, the campaign exemplifies the significance of fundamental pieces. Emphasizing the timeless appeal of essentials like jeans, t-shirts, jackets, and sweaters, FRAME’s 2023 Modern Man campaign reflects a thoughtful approach to the core of contemporary men’s style.
PinJohnny Lowe for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinJarred Vanderbilt for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinMarcos Fecchino for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinColin King for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinAlbert Ayal for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinBobby Okereke for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinChris Hessney for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinBrandon Ingram for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinEmilio Vitolo for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinIsaac Hindin-Miller for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinJalen Neal Frame for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinJonBoy for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinMazdack Rassi for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinMark Holmes for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinMichael Longfellow for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinNic Claxton for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinPrecious Achiuwa for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinRudy Gay for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinSeppe Tirabassi for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinTaylor Fritz for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinSloane Angell for the FRAME campaign. Photo: Erik Torstensson / FRAMEPinTyrell Hampton for the FRAME campaign. Photo: Erik Torstensson / FRAME
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