DKNY captures the city’s pulse with its fall-winter 2023 campaign, reflected in the slogan “DKNY for You.” Embracing the vibrant heart of New York City, this advertisement, art directed by Big and Partners, is more than a mere marketing message; it’s an ode to the unique energy encompassing love, dreams, music, fashion, and art.
An eclectic ensemble that calls New York home, including talents such as Christian Combs, Peter Dupont, and Alex Schlab, come together to make the cityscape their own, captured through the lens of photographer Dan Martensen.
DKNY Fall/Winter 2023 Campaign
The campaign’s journey is as diverse as the city, with scenes stretching from the bustling Union Square Greenmarket to the historic Apollo Theater, from the artistic Strang to the iconic Tom’s Restaurant.
Each location presents a backdrop that resonates with the cosmopolitan character of New York, creating a visual narrative that’s both contemporary and timeless. Alastair McKimm’s styling for this season offers a blend of urban sophistication, spotlighting the collection in settings that reflect the city’s eclectic spirit.
Within the DKNY’s fall-winter 2023 collection, one discovers a careful equilibrium between casual and tailored designs, mirroring the multifaceted lifestyle of urban dwellers. Casual pieces like the varsity jacket and leather bomber offer an effortless edge, while the sports coat and trousers bring an element of refinement.
Whether for a spontaneous night out or a formal business meeting, the collection represents the versatile essence of urban living, channeling both the youthful vibrancy and classic refinement that defines the New York experience.