“THE HERO: An ordinary Russian guy. He is free. He is different. He lives beyond cliches, boundaries, rules and ideas, which aren’t his own. His only guidelines are his mood and his emotions.
He searches. He makes mistakes. He feels. He dances. What’s he high on? He is just high.
THE LOOK: Worn out cocaine chic inspired by Studio 54 in modern interpretation.
Hippie movement, inspired by the rastafaris and Woodstock. Heroine chic aesthetics inspired by the early 1990’s in America mixed with drunks and junkies from the streets of Moscow.” [Denis Simachev]