Brand partner David Beckham returns as the face of Kent & Curwen’s latest campaign. Connecting with the label for spring-summer 2018, Willy Vanderperre photographs the outing. Beckham dons pieces that reference British history with a sports heritage. Taking us back to 1948, Kent & Curwen recalls when London hosted the Olympics shortly after World War II. Nicknamed the “Austerity Games,” athletes were asked to compete in their own clothes, showing unity with country badges. This detail is reflected in Kent & Curwen’s latest must-haves like its Union Jack rugby shirt.
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David Beckham for Kent & Curwen Spring/Summer 2018 Campaign
With Beckham fronting them and a new store on Floral St in London 2018 looks good for Kent and Curwen.