David Beckham House 99 Grooming Line

A shirtless David Beckham promotes his new grooming line, House 99.

David Beckham capitalizes on his recognition as a style icon and launches a new grooming line–House 99. I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look, says Beckham.

I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house. Beckham collaborates with L’Oréal Luxe to bring House 99 to market. Launching, the range includes beard and hair balm, pomade, face moisturizer, and tattoo body moisturizer.