Rome’s historical landmark, Palazzo Doria Pamphilj served as the backdrop for the Giambattista Valli x H&M fashion show. Ahead of the November 7th collection launch, models hit a pink catwalk to showcase Valli’s couture-inspired menswear. Discussing the occasion, the designer reflects,
I created my fashion house in Paris, but I proudly claim my Roman origins: my heart will always belong to the Città Eterna, and this is why I chose Rome for the show and in particular Palazzo Doria Pamphilj. Valli continues,
With its eclecticism, Rome has integrally shaped my views and personality. It was wonderful to see it all come to life in my hometown. Meanwhile, H&M creative advisor Ann Sofie Johansson expresses,
Hosting the Giambattista Valli x H&M launch event in what was a genuine Roman night full of fun and glamour with a ‘Dolce Vita’ spin, was absolutely delightful. Johansson explains,
The spirit of this unique collection came to life in rooms full of historic splendor, as the new wave of Valli Girls and Valli Boys walked the runway, ready to take over the night and the streets.