Calvin Klein harnesses nostalgia for its fall 2022 campaign for men. One of the references is the minimal look that Calvin Klein popularized in the nineties. This season marks the return of singer and Euphoria actor Dominic Fike as a star for the brand. In addition, Yahya Abdul-Mateen II, best known for his role as Black Manta in the Aquaman film franchise, appears in the latest campaign for Calvin Klein. Fike and Abdul-Mateen present the must-have styles of denim and underwear available from Calvin Klein.
Calvin Klein Fall 2022 Campaign
The Calvin Klein autumn 2022 ad for men features images taken by Alasdair McLellan of Dominic Fike and Yahya Abdul-Mateen II. McLellan produces clean photographs of the stars in both color and black & white. While most shots appear against a modest studio background, McLellan also photographs Fike on a sofa, again calling to mind classic Calvin Klein images.
The most recent advertising campaign from Calvin Klein focuses on highlighting the brand’s essential wardrobe components. In this context, the fundamentals offered by Calvin Klein consist of denim basics and undergarments. Yahya Abdul-Mateen II wears underwear from the brand, with the signature “Calvin Klein” logo on the waistband. On the other hand, Dominic Fike displays more items from the fashion label’s denim collection by wearing pieces from CK Calvin Klein.