Burberry Spring 2024 Campaign: Reimagined Heritage in London

The Fashionisto

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Published November 24, 2023

With a captivating smile and a bouquet of white roses, Matthew Ball embodies the joyful essence of Burberry's spring 2024 collection. Pin
With a captivating smile and a bouquet of white roses, Matthew Ball embodies the joyful essence of Burberry’s spring 2024 collection. Photo: Tyrone Lebon / Burberry

Burberry’s spring 2024 campaign unveils a narrative as dynamic as the streets of London itself. The portraits of camaraderie and immense talents, lensed by Tyrone Lebon, convey the stories of triumph, the soft hum of the city’s heart, and the bond that ties communities together.

Burberry Spring 2024 Campaign

Bukayo Saka exudes relaxed confidence in a Burberry trench coat over a plaid green shirt for Burberry's spring 2024 campaign. Pin
Bukayo Saka exudes relaxed confidence in a Burberry trench coat over a plaid green shirt for Burberry’s spring 2024 campaign. Photo: Tyrone Lebon / Burberry

Under the creative gaze of Daniel Lee, the collection reflects the evolution of the classic—where the trench coat no longer shields against the elements but makes a pronounced statement of personality. It’s the embodiment of heritage meeting horizon.

Damon Albarn commands attention in a classic checkered Burberry coat, bringing a touch of Brit-pop edge to the spring 2024 campaign.Pin
Damon Albarn commands attention in a classic checkered Burberry coat, bringing a touch of Brit-pop edge to the spring 2024 campaign. Photo: Tyrone Lebon / Burberry

The Burberry advertisement strikes a chord with its bold checks that challenge the monochromatic history of spring palettes, suggesting that perhaps this season, it’s about making statements rather than traditional gestures.

Slew stands boldly in a sleeveless puffer jacket against a striking green backdrop, channeling the youthful energy of Burberry's spring 2024 collection.Pin
Slew stands boldly in a sleeveless puffer jacket against a striking green backdrop, channeling the youthful energy of Burberry’s spring 2024 collection. Photo: Tyrone Lebon / Burberry

For one bold season proposal, the sleeveless puffer isn’t just a garment; it’s a proclamation of the readiness to dive into whatever the day may hold, the audacity to stand out, and the warmth that comes from within.

Rakim Janneh brings a certain cool to Burberry's spring 2024 campaign, pairing a graphic tee with a sleek jacket against the dusk-lit streets of the city. Pin
Rakim Janneh brings a certain cool to Burberry’s spring 2024 campaign, pairing a graphic tee with a sleek jacket against the dusk-lit streets of the city. Photo: Tyrone Lebon / Burberry

For spring 2024, Burberry presents characters, attitudes, and a readiness to embrace what comes next. It’s an invitation to confidently stride into the spring, wrapped in the luxury of fabrics that speak as loudly as the individuals who don them.

King Krule dons a bold fur hat, lending an air of avant-garde flair to the reimagined patterns of Burberry's spring 2024 collection.Pin
King Krule dons a bold fur hat, lending an air of avant-garde flair to the reimagined patterns of Burberry’s spring 2024 collection. Photo: Tyrone Lebon / Burberry

Burberry’s vibrant campaign celebrates the spirit of London—a spirit that’s as enduring as Burberry’s check, as vibrant as the city’s pulse, and as diverse as the friends who walk its streets.

Son Heung-Min brings a suave elegance to Burberry's spring 2024 advertisement, looking dapper in a houndstooth coat.Pin
Son Heung-Min brings a suave elegance to Burberry’s spring 2024 advertisement, looking dapper in a houndstooth coat. Photo: Tyrone Lebon / Burberry

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